Executive Team

Graeme ArmstrongGraeme Armstrong – Founder and Managing Director

A long history of business ownership led Graeme to starting Readify in 2001, which grew organically to $18m turnover over the 10 years of his stewardship, and included his personal oversight of many successful, enterprise scale, application development projects for Readify’s blue chip clients.  This foundation has since led Readify’s growth to over $45m in revenues and their sale to Telstra in 2016.

In 2011 Graeme sold his interest in Readify and turned his attention to the short comings of mobile commerce / payments by starting Viva Tags, a mobile commerce and marketing platform provider.  This added the challenging realm of Product Development to his already extensive management and commercial experience.

In a “back to the future” arrangement in late 2015 Readify bought Viva Tags and in 2016 they reappointed Graeme to the executive team in the role of National Sales Director, which he held until leaving to start Transfit in late 2018.

In Graeme’s own words, “I love the opportunity of visualising, pursuing, and realising new ventures that combine meticulous planning with the subsequent design and delivery of systems, processes, sales strategies, and cultures, that turn these concepts and visions into reality.”