Make Your Mark – part 4 of 4.

10 Apr

In the previous three parts of this series, The Challenges Of Digital Transformation, What Does The Data Say, and Engage For Success, we have discussed the cause and effects of problems facing businesses as they attempt digital transformation, as well as how Transfit’s integrated blend of Management and Technology consulting is geared to rectify these problems.

In this article I take the slightly unusual step of sharing Transfit’s business and start up philosophy as it relates to our “purpose built” claims and credentials.

Although Transfit is my fourth start up, and my second IT services business, the reality is no two are the same - where would be the fun in that? Often start ups are based on the expertise of the founder, who leads the organisation from the front leveraging their personal capabilities and connections. Whilst this is a proven formula for early success, it can also be limiting from a scale perspective.

For Transfit I have taken an almost diametrical, framework approach. Whilst I have based our business planning, the "How", on proven and robust formulas and principles for IT service delivery, and the "What" on a critical blend of Management and Technology consulting, I have entrusted the "Who" and the "Why" to the many incredibly talented and experienced consultants out there who are eager to directly influence and contribute to a significant IT success story.

We not only believe in empowering our people, we depend on it, and with that comes exciting opportunities, and of course neat rewards.

And if early interviews and appointments are anything to go by, I am on to an absolute winning formula, having been blown away, and humbled, by the sheer numbers, experience, and diverse capabilities of those who have been attracted by this career changing opportunity.

So, for the many more talented Management and Technology consultants out there, if you believe you can make a real difference to the way clients successfully implement their digital transformation strategies, now and in the future, please get in touch with our friendly Talent Management team or check out our current roles available at www.transfit.com.au/careers/current-roles/.

About the author: Graeme Armstrong started Readify in 2001 and held the post of CEO then Sales Director through their sale to Telstra in 2016 and his departure in 2018. Returning to his entrepreneurial roots Graeme has now launched Transfit, a specialist digital transformation consultancy, purpose built to help clients of all sizes with a holistic blend of management and technology consulting.

Andrew Ford

Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.

http://www.andrewford.com.au/

Make Your Mark – part 4 of 4.

The Importance of Knowing Your Why, Here's Ours...

Engage For Success – part 3 of 4.